JonatanCunha
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#ParceriaQueVaiLonge

#ParceriaQueVaiLonge

We launched the New CG and the New Bros with a social media strategy that reflects Brazil and the brazilians. It shows the freedom to explore new paths and conquer big dreams through a partnership that goes far, with a lot of rhythm and brasilidade.

 

Parceria Que Vai Longe

 

Honda Motorcycles

To launch the new versions of two motorcycles that live in the top #1 of Brazilians’ heart, we put together what everyone can't live without: friendship.

#ParceriaQueVaiLonge (something like #PartnershipThatGoesFar) is about freedom, Brazil core, brotherhood and being able to discover new paths, whether with your friends or alone, but always accompanied by the greatest partners: New CG and New Bros.

Publicis Brasil

Creative Directors: Fabio Astolpho & Luis Figueiredo | Content Director: Claudia Cecilia | Creative Team: Carla Said, Gabriela Machado, Jonatan Cunha, Karoline Canin & Mattheus Guimarães | Directors: Canela Fina | Illustration: Black Madre | Playlists: 2id Music Branding

 
 
 
 
 

SOCIAL MEDIA

We develop exclusive stickers to use and abuse on social media. After all, what's the fun about WhatsApp without them?

Their creation was based on the conversations of the fans itself, through a social listening, we understood which kind of language and expressions were most used. So, we found out that you might like CG, but a real fan is a “CGzeiro”.

 
 
 
 

SPOTIFY
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DEEZER

To celebrate the fans, we created 3 different playlists that represent the Brazilian motorcyclists more than football. In our research, we identified that the most heard rhythms are funk, rap, sertanejo and piseiro. If you were curious about the last one, just play it.